Our Heritage

High Country Merino Sheep

Knitwear is the heritage, life and passion of Snowy Peak Limited, parent company of Merinomink™ fine merino and luxurious possum fur.

Established in 1981, Snowy Peak Limited is based in Christchurch. The company is named after the high country property in Canterbury in the South Island of New Zealand on which Peri Drysdale, the company founder, grew up.

Snowy Peak Limited began with cottage industry production, hand knitting infants garments and accessories, then moved to children’s hand knits, adult’s hand knits, adult’s domestic hand flat machine knits and finally computerised industrial knitting all sold under the Snowy Peak brand.

Snowy Peak Limited pioneered the use of Brushtail Possum fibre blended with wool in 1992 and following deep research, launched Merinomink™ on the market in 1996.

In 1998 Untouched World™, an ethical lifestyle fashion brand and retail concept was launched. The vision of Snowy Peak Ltd, parent company of Merinomink™ fine merino and luxurious possum fur, is to create a healthy, vital and dynamic future for the planet and its people, through both our products and business activity.

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