Brushtail Possum Fibre
Merinomink™ Brushtail Possum fibre is the first new natural textile fibre to be used in over 100 years.
Brushtail Possum fibre has a hollow structure, this means the fibre has an extremely high warmth to weight ratio. Air is trapped both within the fibre and in the fabric. When blended with high crimp, fine Merino, it creates a luxuriously soft, lightweight and very warm garment. The fibre has no scales so resists pilling and has outstanding durability and excellent performance characteristics.
Snowy Peak Limited is committed to being environmentally responsible. The use of Brushtail Possum fibre in New Zealand benefits our environment by contributing to a reduction in the use of broadcast poisons and to the effort to protect our native forest and birds.
Introduced to New Zealand in 1837 from Australia and with no natural predators, the possum is New Zealand’s biggest ecological threat. Possums occupy 95% of New Zealand, with an estimated population of 60 million. They are legally classified as pests.
Snowy Peak Limited’s use of Brushtail Possum Fibre is endorsed by DOC (Department of Conservation) and WWF (World Wildlife Fund).